WK automotive is also better placed than others to write and edit texts relating to the automotive sector. After all, producing instructive, technical and commercial texts is what we do every day. Text tuning or rewriting is also one of our regular tasks. WK automotive regularly assesses and evaluates texts on behalf of our clients, before submitting them to our “text tuning” process. This is because in many cases, several people (Marketing and Communications managers, advertising agencies) have worked on the text of a brochure or advertisement, with the result that the text contains differing styles, or has become contaminated. Or, as is sometimes the case, sections of text are taken from different sources which served a variety of purposes. It then becomes necessary to harmonize the texts so they regain the scintillating quality that is expected of advertising texts. Even the creation of totally new texts for items such as service books or press releases is in the best hands at WK automotive.